Reference · AlkoSafe
AlkoSafe
A new product, a new brand, a shop in two languages. And a roadmap that does not end at the website.
Brand and online shop built in two languages, made readable for search engines and AI systems, review procedure introduced for all content.
alkosafe.comRakenAI · Updated:
Starting point
AlkoSafe is a brand of EGEFE Bilişim Sağlık A.Ş. in Ankara: a saliva alcohol test for consumers that detects alcohol in saliva. The product was new, the brand was new, and there was no website, no shop and not a single piece of content. RakenAI runs hosting, tracking and website technology for AlkoSafe.
The brief was bigger than a single page. It was a business online: make the brand visible, make the purchase possible, review the legal information, and lay the groundwork on which enquiries, sales and support can later run automatically. In that order.
What we did
Brand presence built
We built the presence from scratch in 2026: look and tone of voice, the website in English and Turkish, content written for both languages instead of a translation added afterwards. The site has been live since the end of May 2026.
Result: a brand that exists online and says the same thing in both languages.
Online shop
The shop is set up for direct sales: prices per language in the respective currency, a Turkish payment provider, a cookie banner in both languages with Consent Mode v2. We set up conversion tracking for product views, baskets and purchases. This gives the team a way to analyse the journey through the shop. The Google Ads account with conversion measurement is prepared.
Result: an online shop with tracking in place as a foundation for the planned advertising.
SEO and GEO
First a technical audit across all pages, then work on what search engines and AI assistants read: consistent organisation and page schema, a sharpened brand entity because products of the same name from other manufacturers were overshadowing the brand, faster load times. On top of that, a blog in English and Turkish with specialist articles on alcohol, fitness to drive and legal limits, with sources and documented approval. Along the way we found and corrected a wrong legal statement on the homepage.
Result: consistent company and page information, added specialist articles and a corrected legal statement on the homepage.
Automation of leads, sales, support and compliance
The first building block is running: every piece of content goes through a fixed review procedure with evidence check, style control and documented approval before it is published. Automation of enquiries, the sales process and customer support is in progress.
Status: in progress.
Ads
Advertising comes when the shop can carry it: account, tracking and conversion actions are in place, the launch follows as the next step, starting in Turkey.
Status: prepared, next step.
What is still outstanding
The results report for AlkoSafe is planned after six to ten months. It will show how the project has developed, using the same sources as our other references.
What we did not do
- Social media marketing, advertising and influencer work have not been part of it so far. The work went into brand, shop, visibility and the review procedure.
Next step
If you are bringing a new product or a new brand online, the audit is where to start. It shows what has to be in place before advertising makes sense.